Business Reply Cards (BRC’s) are a great way to encourage a response from your prospects. The easier it is for someone to respond to you, the more likely they will do so.
Fortunately, the Post Office makes it pretty easy and painless to mail them with postcards. A regular postcard is 4.25 by 6 inches. Without increasing the postage rate at all, we can attach another card to it that can be sent back to you at no cost to your prospect.
Your prospect will usually fill out some information on the back of the reply card and then mail it back to you without having to pay postage. You will have to pay the postage on the replies that come back your way to the tune of 30.9 cents per piece for one of our regular postcards. While that is a little more than regular postage to send each card out, keep in mind that these are prospects that have replied to you and are showing interest in your product or service.
Furthermore, you will have an annual permit fee of $185.00. You will need to set up this permit with your local post office prior to doing your first BRC mailing.
As you can see, there are costs involved, but it is simply the cost of getting more responses from your prospects. In this day and age, your prospects can also use the internet to easily request more info and respond to your postcard mailing and you should keep this in mind. However, BRC’s can still be a valuable tool in your marketing tool box, especially when trying to reach demographics that are not heavy internet users.
You can also opt for a Courtesy Reply Card that simply has a box that says “Place Stamp Here” in the top-right corner. You can still mail these out attached to your postcard (with no extra postage costs). In this case, you won’t be on the hook for the reply mail postage or the annual permit. In the quest for getting the best bang for your buck, this may turn out to be your best option.