Sep 7 2017

Welcome to! #icmp #echo #reply

This Month’s Spotlight: Self-Publishing

Thinking of self-publishing a book before the holidays? There are pros and cons, of course – and for that, we urge you to review our Do-It-Yourself Publishing Section. But if you’ve decided to DIY, here are some helpful pieces on getting your book designed and marketed effectively:

Creating an Ebook in Word and PDF . by Moira Allen A badly formatted e-book will alienate readers more quickly than a badly designed print book. At best, it will look amateurish; at worst, it will be difficult to read or “navigate.” Fortunately, you can create a professional “look” with just a few simple commands.

Designing a Print-on-Demand Cover . by Cathi Stevenson Never, never underestimate the value of a book’s cover. This is a real-life scenario in a bricks and mortar book store. Self-published books meet most of their customers online, though, and it’s equally important to have a book cover that can handle the transition and do its job in both places.

Formatting Your Book for Lulu or CreateSpace . by Moira Allen Setting up a basic book design is not that hard! Here are a few simple steps you can take to make your DIY book look like it was designed by a professional.

Formatting Your E-Book with Adobe Acrobat . by Geoff Hart For the first time, we can combine white space, text, and illustrations to produce an attractive, readable document– readable by people who don’t own the software we used to create the file– and without worrying that they’ll resize the window and destroy the whole design. For the first time, we can produce documents that display on printers or computer monitors at the device’s best resolution.

How to Format Your Self-Published Book . by Moira Allen If you’re contemplating self-publishing–whether via a print-on-demand or traditional printer–it’s vital to keep that in mind. People will judge your book by appearances, and if it appears slipshod and unprofessional, readers will assume its content is no better than its presentation. All it takes is some common sense and a basic grasp of Word. Here’s how to make your book look like it was designed by a pro.

Sell More Books with a Powerful Back Cover . by Judy Cullins Did you know that your back cover information is, after the cover, the best way to sell more books? And that most authors, emerging and experienced, miss this opportunity to engage more potential buyers? Your book’s front cover and sizzling title must impress your buyers in four seconds. If they like it, they will spend eight seconds on your back cover — a great opportunity to convince them that your book is necessary for their success. Does your back cover pass the test?

Features vs. Benefits, or “Why Should I Buy Your Book?” . by Brian Jud As an independent publisher, you will become more successful at marketing when you stop selling your books and begin selling what your books do for the people who read them. That is the difference between marketing a feature. an advantage and a benefit. People buy value, not generic books.

Finding Special Sales for Self-Published Books . by Brian Jud If you divide the special-sales market into its component parts, you can create tributaries that feed a significant revenue stream. This task is made easier if you view special sales as comprised of three segments. The first is special distribution that utilizes existing distribution channels to reach consumers. Second is the commercial sector encompassing sales to corporations that use books as sales-promotional devices. The third entails marketing directly to niche groups that have an identifiable need for the information in your book.

Getting Your Self-Published Book Reviewed . by Moira Allen One of the first things you’ll want to do when your books are printed is send copies to reviewers. This involves several fairly easy steps.

How To Promote Your Self-Published Book (survey response) . by Dawn Copeman Writers share their top tips for book promotion.

Marketing Your Book by Direct Mail . by Brian Jud Direct-mail marketing is a highly selective tool that can help you sell more books, test new titles, generate sales leads or communicate information about your authors and your business. At the same time it can eliminate returns, abolish deep distribution discounts and reduce 90-day payment periods. And it gives you control of the timing, delivery and content of your promotion, a pre-determined fixed cost and the means to forecast and measure the return on your marketing investment.

Why Some Books Don’t Work Well in Bookstores . by Mary Westheimer When most people think of buying books, they think of bookstores. Bookstores are wonderful places to buy — and therefore sell — books, but they aren’t the only places. Some books simply aren’t going to do well in bookstores because they don’t fit the profile of a “bookstore book.” Why aren’t some books “bookstore compatible”?

Find out more in our DIY Publishing section!

Welcome to! Hosted by writer/editor Moira Allen, has been one of the web’s leading “go-to” sites for writers for over 15 years. Whether you’re just starting out, or an experienced pro seeking new opportunities, you’ll find help in these pages. brings you nearly 1000 articles by experts from around the world, on nearly every aspect of writing and publishing. You’ll find tips on crafting and marketing your fiction, nonfiction, essays, poetry, memoir, technical and trade pieces, screenplays and more. Our business sections offer guidance on such all-important issues as rights, copyright, negotiating contracts, and making sure you get paid. Our publishing sections cover traditional, “DIY” and electronic publishing. You’ll also find sections on promoting your work and your “brand,” through traditional and social media venues.

Use the navigation menu in the left column to discover our world of content, use the “search” box to look for a specific topic – or go to the Master Article Index to see it all at a glance. And if you have any questions or comments, please don’t hesitate to Contact Us!

A Writer’s Year 2016 is Now Available!

A Writer’s Year – The Only Planner Designed Specifically for Writers!

Every year we find ourselves wondering where the time has gone, and why we haven’t achieved the goals and dreams we planned. A Writer’s Year –’s FREE 365-day planner designed specifically for writers – can help! It’s the perfect tool to help you plan your writing schedule, organize your tasks, track goals, record your achievements, monitor deadlines and due-dates, and calculate your billable hours.

This year we’ve made some improvements. Based on reader responses, we’ve now made this a 24-hour planner – because a writer’s day doesn’t always start at 8 a.m. We’ve added information on monthly holidays and awareness months, and an extra space at the beginning of each month for additional notes, goals and to-do lists. And this year, we’ve included the submission tracker in the PDF and print editions.

A Writer’s Year is our gift to you – download the electronic edition (in PDF or Excel form) absolutely free! An inexpensive print edition is also available directly from Amazon. Visit A Writer’s Year for the download links and information on how to obtain a hard-copy.

Copyright 2016 by Moira Allen. All rights reserved.
All materials on this site are the property of their authors and may not be reprinted
without the author’s written permission, unless otherwise indicated.
For more information please contact Moira Allen, Editor

Written by admin

Leave a Reply

Your email address will not be published. Required fields are marked *